ATG Hotels
Designing a seamless hotel booking experience focused on growth and retention.
Designing a seamless hotel booking experience focused on growth and retention.
This project involved coming up with design concepts for ATG hotels for their mobile application, aimed at improving user engagement and creating a seamless room booking experience. The primary focus was to address the client’s goals of attracting more users and simplifying the booking process.
Design a mobile booking experience that attracts more users, simplifies booking and introduces retention mechanisms naturally.
To Understand booking behaviours and decision-making patterns, I analyzed user needs and pain points. This research revealed two distinct traveler groups that shaped the overall experience strategy.
To support both user needs and business goals, the experience introduced features aimed at improving acquisition, conversion, and long-term engagement.
The experience was optimized for users booking on-the-go, with simplified interactions and faster browsing patterns designed for mobile behavior.
Exclusive benefits such as discounts and upgrades were surfaced directly within the browsing journey to increase perceived value and encourage repeat usage.
Referral-based incentives were introduced as a lightweight growth mechanism to encourage user acquisition through existing customers.
Sign-up incentives were strategically placed near high-intent moments to encourage conversion without disrupting exploration..
Placing the perks section mid-scroll after hotel exploration reinforced perceived value without interrupting browsing, as users were more likely to join loyalty programs once mentally committed to booking.
Introducing the discount CTA at the end of the page aimed to convince users who had reviewed inventory and developed stronger booking intent.
The project established a stronger foundation for: mobile-first hotel discovery, higher booking confidence, and loyalty-driven retention strategies. The concept demonstrated how strategic UX decisions can improve both conversion potential and long-term engagement..
Following this concept design phase, the next step will be to move forward into development and gathering user feedback. Conducting user testing with users will help validate the design decisions and improve the product’s experience. Understanding how users interact with the design will be key to improving the experience and ensuring the final product resonates with the target audience.